Monday, January 15, 2007

Why We Hate Off-sites - 5

Mission impossible

“There's no "I" in incomprehensibly impossible initiative. There are lots of if I had of known ...”

At an off-site for a recently acquired subsidiary of a major advertising conglomerate, attendees were tasked with figuring out how to double revenue in three years. Problem was, the agency already had big clients in every ad category, and conflicts with the parent company's clients made that sort of sales growth virtually impossible. So a group of frustrated staffers suggested buying the firm back. "That was the only way to do it," one employee says. Execs ignored the suggestion and focused on more "reasonable" ideas. They should have listened: A year later the subsidiary had lost a third of its staff to layoffs as sales slumped under the new parent.

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