State your challenge correctly. In order to get the right ideas, you need to ensure that you are giving the brainstorm session participants the right challenge.
“Otherwise you could end up with a lot of ideas which do not actually solve your problem.”
Define your problem or issue as a creative challenge. Creative challenges typically start with: "In what ways might we...?" or "How could we...?" Your creative challenge should be concise, to the point and exclude any information other than the challenge itself. For example: "In what ways might we improve product X?" or "How could we encourage more ... ?"
Do's and Dont's
- Avoid squelching or criticism someone elses idea
- Encourage mixed participants to get combined creativity
- Be an enthusiastic facilitator
- Have a well stated challenge
- Choose good environment free from disturbances
More tomorrow