Monday, February 04, 2008

mydeco counter-cyclical start-up

“It's time to wipe your feet and come on in ... mydeco the place that makes it easier and much more fun to make your home more you.”

mydeco brings together the widest possible range of products from high street stores to niche retailers, thousands of inspiring looks to fit your budget, expert designers on hand for advice, and simple 3D tools to help you plan your room before you even open a tin of paint.

{it's leaping, vaulting, nothing's impossible ambition}
{it's exceptional, professional and passionately progressive}
{it's collaborative, responsive and totally committed}

Thinking behind the idea ...

Counter-cyclical start-up theory:
“When the big players retrench, the opportunities to innovate increase. Going against the grain is where entrepreneurs win.”

mydeco founder Brent Hoberman (of is Executive Chairman of mydeco, non-executive Chairman of WAYN (a travel and leisure social network with over 9 million members), a non-executive board director of Guardian Media Group and also acts as Governor of University of the Arts College, London. mydeco employs 35 people based in Victoria, London.

"We’ve got a passionate and talented founding team on board, with experience ranging from Community-building and 3D Design to Interior Designers and Architects."