20 Best Kept Secrets

1. Open-Source Ad Campaigns
   Let your customers do the marketing.
2. Phone Shopping
   Become your own customer.
3. Extreme Benchmarking
   Compare everything you do against your rivals.
4. Bad News Folders
   Keep a constant eye out for trouble.
5. Strategic Strategy Reviews
   Turn going-through-the-motions meetings into no-holds-barred debates.
   
6. A New Office Pool
   Use prediction markets to tap hidden knowledge.
   
7. The Tech Box
   Create a lending library of ideas.
8. Outside-In R&D
   Bring in experts to help spark new ideas.
9. Office Graffiti
   Let workers speak their minds.
10. The Chief Shareholder Officer
    Head off shareholder trouble before it starts.
11. Always-On Board Members
    Get the directors out of the boardroom.
12. The Corporate Beehive
    Use office design to keep the queen in touch with the worker bees.
13. The Job Audition
    Turn the interview process into an all-encompassing tryout.
    
14. Peer-to-Peer Promotion
    Let employees choose their leaders.
    
15. The Shrink Shrinker
    Reward workers for keeping their hands off the merchandise.
16. The Anti-Star System
    Determine pay using just two factors: Profits and seniority.
17. The Pyramid Scheme
    Use kickbacks--the legal kind--to attract executive talent.
18. The Long Goodbye
    Knowledge Sharing, keep retirees in the labour pool and retain knowledge.
19. The Contra Team
    Appoint official devil's advocates to challenge the merits of deals.
20. "Just Looking" Badge
    Neutralise your customers' worst fears.

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